Why You Need Testimonials On Your Website

Michalis 'BIG Mike' Kotzakolios


Tag: Testimonials

Testimonials can be a great way to advertise a business. Using positive customer experiences will help new customers decide if the product and the service on the website is what they are looking for. Many businesses have testimonials throughout their website, while others have a separate page devoted to customer reactions. When creating a page like this, ask satisfied customers what they think about the product, the customer service, and other items that they thought improved their experience.

It is a good idea to limit testimonials to no more than one page. This is usually as much as a person will read anyway. Using short paragraphs, the testimonial should tell about a positive experience the customer had and why they will be returning the next time they need a product from the website. If possible, include a picture of the customer and some personal information. Potential customers like to identify with other customers. Rotating these testimonials every few weeks will help increase business as it will show more satisfied customers.

Sending out a questionnaire to customers that are on the mailing list is a great way to find testimonials. Most people are very willing to talk about positive experiences they have had when using a website or product. While the response will be great, choose four or five that best represent the website. Keep the other testimonials on file and rotate them as necessary. Building up a file will allow these pages to be updated regularly. They can also be used in email campaigns, printed brochures, and even commercials. Many people advertise their business in different ways in order to reach as many people as possible. Using testimonials will reaffirm a person's faith in trying a new product and will help increase business online as well as offline.

BIG Mike is a well known author, developer and Adsense expert as well as the owner of Niche Maniacs - a unique Adsense Marketing System designed to build long-term passive income streams from Adsense, Amazon, YPN, Chitika and other PPC services.